VicDesign with Scott Brebner: The Clip

Group Brainstorm

Individual Brainstorm

Media Design is a new way of seeing existence. It provides us with a potentially infinite number of ways of seeing our world and the worlds within it; the world of reality and the worlds of our minds. Film, games, the internet, networks, television; all of these are mediums through which we perceive them. Media Design makes connections that break the barriers set up by language and physical distance. The world has been shrunk to a global village as everything in Media Design is connected.

Media Design is freedom. We are no longer held back by physical constraints. We design the worlds we want and immerse ourselves within them. This is the aspect of Media Design I wanted to capture in my-motion animation through the narrative. The character is taken through the most iconic forms of media where he entertains himself with what they have to offer. He sees his world as a source of entertainment, a form of expression and a means of communication. His journey is bracketed by the bitten apple and the apple core as an allusion to the company Apple Inc., which is one of the companies most involved in the media world.

But the world of Media Design represents is not perfect. It is still very young, however growing rapidly, and we are learning all the time but some aspects are still under development. A small reference is made to this in my animation by the appearance of spam advertising. Media Design is also very future-oriented and strictly 'first-world' but with such potential for development there is no telling where it will take us.